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Illegal gambling markets discussed at 36th Asian Racing Conference
30 Jan 2016
The rising tide of illegal gambling was the topic of the eighth business session for the 36th Asian Racing Conference in Mumbai on 28 January 2016.
Martin Purbrick, the Hong Kong Jockey Club’s Director of Security and Integrity briefed delegates on the growth of illegal betting in Asia, and the expanding reach of those operators beyond the region, serving as a driver for a host of criminal enterprises.
Estimating global betting revenue is US$716 billion of which $500 billion is estimated to be illegal, Mr. Purbrick noted that Asia is clearly the driver for all channels. “The global illegal betting market is likely to be as big as US$500 billion in transactions, with Asia as the driver. The world’s largest legal and illegal betting outlets worldwide are headquartered in Asia, and they are likely responsible for 70 to 80 percent of that illegal market.”
With a series of customer friendly, mobile and responsive displays using convenient online payment methods, circumventing banks, “a full suite betting website can be established for roughly $140,000, and the Philippines leads the way in these offerings,” added Mr. Purbrick.
To understand the scope of the illegal influence, Mr. Purbrick cited findings that indicate one illegal site is estimated to handle the equivalent of eight percent of the turnover of the Australian horse racing betting market, while estimating their total turnover on Hong Kong racing was equivalent to nearly 57 percent of the legal market.
“The growth of illegal betting in Asia has led to global expansion of the operators, the consequent spread of criminal involvement in racing and other sports betting markets, as well as being a driver for other criminal problems such as sports corruption and money laundering.”
Rupert Bolingbroke, Head of Trading for the Hong Kong Jockey Club, provided insight to the customer targets of illegal gambling sites and identified key areas required to combat their influence.
“There are at least 2,500 illegal bookmaking websites in Asia, of which 20 to 30 are major players. While they have a huge existing client base, there is an increasing focus on youth gamblers,” said Mr. Bolingbroke. “We must collect data to aid policy makers’ understanding of the overwhelming influence and reach they have, while informing the public that the illegal operators are using match fixing for profitable gains.” But realistically, Mr. Bolingbroke added, the situation requires as much direct attention from the legal operators as possible.
“At the end of the day, we must improve our product to compete with the illegal market. That means improving our technology, our mobile reach and our customer service so as to change our customers’ criteria of purchasing,” Mr. Bolingbroke added.
“Even worse, many of these illegal operators are also specifically targeting youth, teenage gamblers, through virtual gaming and a series of token-based games,” said Mr. Bolingbroke. Focusing specifically on the impact in Hong Kong, he added that a single 12-month period yielded more than seven million unique page views from Hong Kong to betting websites which are not legally accessible by those residing there. “These operators get larger and larger every year.”
(Copyright: Asian Racing Federation)
Robert Bishop (Editor)
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